Sole Collector Mobile App Case Study

Overview

Complex Networks, a global entertainment network, needed a mobile marketplace app to serve their sneaker collector audience and generate revenue through partnerships. The app would aggregate data from verified retailers allowing you to find the best price on any sneaker, provide sneaker news, and enable users to build curated collections to mirror their closets.

My Role

I led the design efforts and helped navigate the product roadmap within the mobile app. Over the course of 10 months, I led workshops, user research sessions, and collaborated closely with stakeholders to define and refine the product vision. My responsibilities included:

• Creating comprehensive user flows and wireframes to establish the core functionality

• Conducting user interviews with sneaker enthusiasts to validate design decisions

• Implementing a design system that aligned with Complex Networks' brand guidelines

• Coordinating with development teams to ensure design feasibility and technical constraints

• Helping manage the integration of third-party retailer APIs for price aggregation

Challenge

The primary challenge was balancing the needs of three distinct user groups: casual sneaker buyers, serious collectors, and retail partners. We needed to create an experience that would:

• Simplify price comparison across multiple retailers

• Provide accurate, real-time inventory updates

• Allow for meaningful collection curation and sharing

• Drive revenue through strategic partner placement

Solution

We developed a streamlined mobile experience focused on three core pillars:

Price Aggregation Hub
Created a centralized marketplace interface that pulls real-time pricing from verified retailers, enabling instant price comparison and alerts for users' target prices.

Collection Management
Built an intuitive digital closet system where users could catalog their collection, create wishlists, and share their curated selections with the sneaker community.

News Feed
Integrated Complex's editorial content with a personalized feed featuring release dates, trending stories, and market insights, keeping users informed and engaged.

The modular design allowed for seamless navigation between features while maintaining a clear user journey focused on discovery, collection, and purchase.

Results

• 50,000+ App Store downloads

• 40,000+ partner clicks

• Successful revenue generation through affiliate links

• Enhanced user analytics and engagement tracking